Research of Tourism Market
Spring Semester
Instructor: Dr. Yingzhi Guo, Professor
Classroom Location: XXX
Days & Hours:
Office: GHX2018
Office Phone: 55665051, 55051534
Office Hours: one hour after class
Textbooks:
1. Teaching Material of Collection of Papers of Research on Tourism Market by
Yingzhig Guo, 2012. (in English)
2. Study Theory and Cases of Tourism Market by Yingzhi Guo, Beijing: Science Press,
2008. (in Chinese)
3. Study Theory and Cases of Tourism MICE Market by Yingzhi Guo, Shanghai: Fudan University Press, 2010. (in Chinese)
4. Study Theory and Cases of Chinese Outbound Tourism Market by Yingzhi Guo, Beijing: Knowledge Property Right Press, 2012. (in Chinese)
Supplementary Material:
Selected Papers publishing in the following tourism journals:
Tourism Management (SSCI), 2000-2013; Annals of Tourism Research (SSCI), 2000-2013.
Course Objectives:
This course is designed to improve students’ tourism market in proficiency by exposing them to authentic tourism market and survey accompanied by relevant skill-building exercises and tasks. The carefully chosen material is intended to sensitize students to the survey and analysis ability of tourism market, promote their expansion of tourism market knowledge and develop their interpretive strategies which they can then apply away from the classroom to practice. The course targets the enhancement of the following skills: improving skills and ability of tourism market analysis and research, previewing and predicting, questioning, inferring the main idea, identifying the overall structure about the tourism market and survey, paraphrasing, summarizing, drawing conclusions from survey of tourism market, and reading critically by using a variety of different kinds of clues. The ultimate goal is to provide students with opportunities to increase their schematic as well as tourism market knowledge, exercise their reading skills, improve their practical ability of survey and tourism market as well as to build accuracy, fluency and auto-maticity in tourism market in research.
Course Schedule:
Week 1
A Study on Affected Factors and Development Features about Mainland Chinese Outbound Tourism Market
Discussion and assignment
Week 2
A Study on the Factor Influence on the Overseas Destinations by Mainland Chinese Outbound Pleasure Tourists
Discussion, presentation and assignment
Week 3
A SWOT Analysis and Strategies on Tourism development in Western China
Discussion, presentation and assignment
Week 5
A Study on the Market Development Potential of 2010 Shanghai World Expo
Discussion, presentation and assignment
Week 6
Practice, discussion, presentation and homework
Week 7
A Study on the Perceived Impacts of Historic Ancient Town on Residents’ Life Quality
Discussion, presentation and assignment
Week 8
A Study on the Motivation in Choosing Hospitality and Tourism Program between Mainland Chinese, Taiwanese and Korean Graduate Students Discussion, presentation and assignment
Week 9
A SWOT Analysis about the Shanghai World Travel Fair 2005 in China
Discussion, presentation and assignment
Week 10
A Study on the Development Features and Countermeasures of MICE Industry in China: A Case of Changing Area in Shanghai
Discussion, presentation and assignment
Week 11
A Study on Demand Features of Domestic Tourist Market in China
Discussion, presentation and homework
Week 12
A Study on the Development Trends of Tourist Marketing Policies in the 21ST Century
Discussion, presentation and assignment
Week 13
Practice, discussion, presentation and homework
Week 14
A Study on the Tourism Market Features and Marketing Policies of the Famous Historic & Cultural City in China: A Case of Xuzhou City Discussion, presentation and assignment
Week 15
A Theoretical Probe into the Threshold System of the Peculiar Tourist Resources in Desert Areas:Taking Xinjiang as an Example
Discussion, presentation and assignment
Week 16
A Study of the Different Tourist Perception on Historic and Cultural Attractions in China----An Application of Multi-level Gray Evaluation Method
Discussion, presentation and homework
Week 17
Practice, discussion, presentation and homework
Week 18
Review for this semester
Course Requirements:
This course will involve the student as a whole person in the classroom, allow for genuine response and develop student autonomy. There are no pre-determined answers to some of the designed tasks. Students will be encouraged to offer their individual interpretation or response instead of looking to the instructor for confirmation of “correct” answers. Discussions will be conducted through group and pair work so that students can negotiate the reconstruction of meaning in class and survey after class in an interactive way. Course requirements include active class attendance, intensive reading, enthusiastic participation in pair and group work, timely completion of assignments and critical presentation of course-related themes.
| Grading: | |
| Attendance: | 5% |
| Contribution to Class Discussion | 10% |
| Completion of Assignments | 20% |
| Market Survey and Analysis | 10% |
| Oral Presentation | 5% |
| Midterm Exam | 20% |
| Final Exam | 30% |
Recommended Reading:
Selected Papers publishing in the following tourism journals:
Leisure Sciences (SSCI), 2000-present;
Journal of Travel Research (SSCI), 2000-present; Other Academic Journals, 2000-present.
