2008-2009旅游学系《旅游市场研究》期末考试题-A卷
发布时间:2017-03-20 浏览次数:

 

复旦大学旅游学系
20082009学年第一学期期末考试试卷
√A卷    □B    □C
 
课程名称:____《旅游市场研究》_______ 课程代码:___ TOUR130037.01_____
开课院系:______复旦大学旅游学系________ 考试形式:开卷/闭卷/课程论文
                                                
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(以下为试卷正文)
 
I. Please explain what they stand for in the following special items relating to tourism market. (20%)
1. What is tourism motivation, please give an example ?
2. What are the differences between Olympic Game and World Expo ?
 
II. Please briefly introduce or explain the following questions. (40%)
1. Would you please briefly introduce how to collect domestic and international information / data for a tourism market, please give an example ?
2. Would you please briefly introduce how to have a survey for a tourism market, please give an example?
 
III. Discussion Question (please choose only two of the following three questions). (40%)
1. If you were a manager of tourism organization, how to have a quantity analysis about a tourism market? Please give an example.
2. Please give an example of quality analysis about a tourism market if you were a CEO who is responsible for this market ?

3. If you were a leader of tourism organization, how could you make a scientific strategy for your tourist product, please give an example?

2008-2009旅游学系《旅游市场研究》期末考试题-A卷.doc