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Teaching Outline

 

Research of Tourism Market
 
Spring Semester
 
 
Instructor: Dr. Yingzhi Guo, Professor
Classroom Location:    XXX
Days & Hours:
 
 
Office: GHX2018
Office Phone: 55665051, 55051534
Office Hours: one hour after class
 
 
Textbooks:
1. Teaching Material of Collection of Papers of Research on Tourism Market by
Yingzhig Guo, 2012. (in English)
2. Study Theory and Cases of Tourism Market by Yingzhi Guo, Beijing: Science Press,
2008. (in Chinese)
3. Study Theory and Cases of Tourism MICE Market by Yingzhi Guo, Shanghai: Fudan University Press, 2010. (in Chinese)
4. Study Theory and Cases of Chinese Outbound Tourism Market by Yingzhi Guo, Beijing: Knowledge Property Right Press, 2012. (in Chinese)
 
 
Supplementary Material:
Selected Papers publishing in the following tourism journals:
Tourism Management (SSCI), 2000-2013; Annals of Tourism Research (SSCI), 2000-2013.
 
 
Course Objectives:
This course is designed to improve students’ tourism market in proficiency by exposing them  to  authentic  tourism  market  and  survey accompanied  by relevant skill-building exercises  and  tasks.  The  carefully chosen  material  is  intended  to sensitize students to the survey and analysis ability of tourism market, promote their expansion  of  tourism  market  knowledge and  develop  their interpretive strategies which they can then apply away from the classroom to practice. The course targets the enhancement of the following skills: improving skills and ability of tourism market analysis and research, previewing and predicting, questioning, inferring the main idea, identifying the overall structure about the tourism market and survey, paraphrasing, summarizing, drawing conclusions from survey of tourism market, and reading critically by using a variety of different kinds of clues. The ultimate goal is to provide students with opportunities to increase their schematic as well as tourism market knowledge, exercise their reading skills, improve their practical ability of survey and tourism market as well as to build accuracy, fluency and auto-maticity in tourism market in research.
Course Schedule:
 
 Week 1   

A Study on Affected Factors and Development  Features about Mainland Chinese Outbound Tourism Market

Discussion and assignment

 Week 2           

A Study on the Factor Influence on the Overseas Destinations by Mainland Chinese Outbound Pleasure Tourists

Discussion, presentation and assignment

Week 3               

A SWOT Analysis and Strategies on Tourism development in Western China

Discussion, presentation and assignment

Week 4               

National Holiday

Week 5               

A Study on the Market Development Potential of 2010 Shanghai World Expo

Discussion, presentation and assignment

Week 6               

Practice, discussion, presentation and homework

Week 7               

 A Study on the Perceived Impacts of Historic Ancient Town on Residents’ Life Quality

Discussion, presentation and assignment

Week 8             

A Study on the Motivation in Choosing Hospitality and Tourism Program between Mainland Chinese, Taiwanese and Korean Graduate Students Discussion, presentation and assignment

Week 9             

A SWOT Analysis about the Shanghai World Travel Fair 2005 in China

Discussion, presentation and assignment

Week 10          

A Study on the Development Features and Countermeasures of MICE Industry in China: A Case of Changing Area in Shanghai

Discussion, presentation and assignment

Week 11             

A Study on Demand Features of Domestic Tourist Market in China

Discussion, presentation and homework

Week 12             

A Study on the Development Trends of Tourist Marketing Policies in the 21ST Century

Discussion, presentation and assignment

Week 13               

Practice, discussion, presentation and homework

Week 14             

A Study on the Tourism Market Features and Marketing Policies of the Famous Historic & Cultural City in China: A Case of Xuzhou City Discussion, presentation and assignment

Week  15                

A Theoretical Probe into  the Threshold  System of  the Peculiar  Tourist Resources in Desert Areas:Taking Xinjiang as an Example

Discussion, presentation and assignment

Week  16               

A  Study  of  the  Different  Tourist  Perception  on  Historic  and  Cultural Attractions in China----An Application of Multi-level Gray Evaluation Method

Discussion, presentation and homework

Week 17                 

Practice, discussion, presentation and homework

Week 18               

Review for this semester

Week 19                 

Final Exam

Course Requirements:
This course will involve the student as a whole person in the classroom, allow for genuine response  and  develop  student  autonomy.  There are no  pre-determined answers to some of the designed tasks. Students will be encouraged to offer their individual interpretation or response instead of looking to the instructor for confirmation of “correct” answers. Discussions will be conducted through group and pair work so that students can negotiate the reconstruction of meaning in class and survey after class in an interactive way. Course requirements include active class attendance, intensive reading, enthusiastic participation in pair and group work, timely completion of assignments and critical presentation of course-related themes.
 
 
 
Grading:
 
Attendance:
5%
Contribution to Class Discussion
10%
Completion of Assignments
20%
Market Survey and Analysis
10%
Oral Presentation
5%
Midterm Exam
20%
Final Exam
30%
 
Recommended Reading:
Selected Papers publishing in the following tourism journals:
Leisure Sciences (SSCI), 2000-present;
Journal of Travel Research (SSCI), 2000-present; Other Academic Journals, 2000-present.