Textbook
发布时间: 2017-03-20 浏览次数: 184

 

 

ResearchofTourismMarket-YingzhiGuo-2013-3.pdf

1. Yingzhi Guo. Collection Papers of Tourism Market [C]. Department of Tourism at Fudan University, 2013.

2. Philip Kotler, John T. Bowen, James C. Mark. Marketing for Hospitality and Tourism [M]. Pearson Custom Publishing, 2009.

3. Philip Kotler, Kevin Lane Keller. Marketing Management (14 Revised E. D.) [M]. Pearson Education Limited, 2011.

4. John Swarbrooke, Susan Horner. Consumer Behavior in Tourism [M]. Routledge Press, 2006.

5. Chris Cooper, Rebecca Shepherd. Tourism: Principles and Practice [M]. Pearson Education Limited, 2008.